Goals
The primary goal of the Bright Works redesign was to improve the user experience by simplifying the process of creating, saving, and sharing color palettes. Key objectives included:
Streamlining the palette creation workflow for ease of use.
Enhancing visual clarity to make color selection more intuitive.
Enabling seamless sharing and collaboration for users.
Improving accessibility for users with visual impairments.
Challenge
The previous design of Hue Supply had several usability issues:
Complex Interface: The color selection and customization process was cluttered and confusing, leading to user frustration.
Limited Sharing Options: Collaboration features were minimal, making it difficult for designers to share their palettes with team members or clients.
Accessibility Gaps: The platform lacked features that accommodated users with color blindness or vision impairments, limiting inclusivity.
Overwhelming Color Data: The extensive color options presented a challenge for users to navigate efficiently without feeling overwhelmed.
Solution
To address these challenges, we implemented the following solutions:
Simplified UI Layout: We redesigned the interface to be clean and intuitive. Key actions—such as adding, adjusting, and saving colors—were given prominent placement, and non-essential elements were removed to reduce clutter.
Color Customization Enhancements: An updated color picker tool was introduced, allowing users to fine-tune shades with ease. We added preset palette options to simplify decision-making for users who need quick solutions.
Collaboration Features: We integrated a "Share Palette" feature, enabling users to easily share their palettes via URL or export to common design tools. Collaborative editing allowed multiple users to refine a palette in real time.
Accessibility Improvements: The platform was enhanced with accessibility features like a color-blind mode that suggests color combinations optimized for color vision deficiencies. Contrast ratios were improved across the interface to ensure readability for all users.
The redesign resulted in a more streamlined, user-friendly platform that facilitated faster and more enjoyable color selection, improved collaboration, and expanded accessibility for all users. Bright Works saw increased user engagement and positive feedback from the design community following the redesign.
